Lately, we’ve seen a wave of Chinese automakers – BYD and Nio showcasing their luxury cars effortlessly gliding over speed bumps.
These viral videos make their way across social media, impressing audiences with next-level ride comfort.
But here’s the real question: Is this technology truly new?
Not exactly.
Bose developed an active suspension system decades ago, capable of eliminating bump’s impact and even making a car “jump” over obstacles.
Mercedes-Benz introduced “Magic Body Control” in the S-Class years ago.
So why are Chinese brands marketing this like a breakthrough?
1. Mass Production Wins Over Invention
The technology itself isn’t new, but making it affordable and scalable is.
While Bose’s suspension was never mass-produced due to cost and complexity, companies like BYD and Nio are bringing similar systems to market at competitive prices.
2. Luxury Needs a Visual Hook
Premium car brands need a clear, visual demonstration of their value. A speed bump test is an easy way to show technological superiority
Just like Mercedes-Benz once used the “chicken test” for their Magic Body Control.
3. Rewriting the Narrative
For years, Chinese automakers were seen as followers, not innovators.
By aggressively marketing features like this, they’re shifting perceptions, positioning themselves as leaders in engineering refinement and application.
4. Social Media Loves It
Let’s be honest – seeing a car glide over bumps without shaking is oddly satisfying.
It’s viral content at its best, even if the underlying tech has existed for years.
👉The Real Question: Will It Last?
Will this suspension technology truly redefine the luxury car experience, or is it just a marketing gimmick?
Can Chinese automakers make it reliable, affordable, and durable in the long run?
✍️ What do you think? Is this just hype, or are we witnessing a real shift in how luxury vehicles are engineered?