XPeng and Huawei have jointly launched a new-generation AR-HUD system, featuring full-stack integration from optical hardware to real-time AR rendering. This marks a significant milestone in China’s push toward smart cockpit engineering. 👉 key highlights: – Huawei’s in-house optical platform enables high-brightness, high-contrast display under various ambient lighting – Integrated AR navigation, IMI (Intelligent Man-Machine…
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Is the “囍” taillight design gimmicky?
Yes and no– it depends on perspective: ✅ Not just a gimmick – when viewed strategically: 1. Emotional Branding• “囍” symbolizes double happiness, widely associated with celebration and good fortune in Chinese culture. • It taps into national pride and emotional nostalgia – something that builds loyalty in domestic markets, especially in a high-involvement purchase…
What Makes Lei Jun’s Style So Effective?
The “Lei-style” Playbook – Behind Xiaomi’s rise is not just innovation – but communication. Lei Jun, Xiaomi’s founder, has crafted a unique style that blends humility, storytelling, and strategy. Here’s what defines the “Lei-style” of leadership and marketing: 1. Talks About Struggles – He openly discusses challenges, making the brand feel relatable and human. 2….
GAC Toyota Integrates Xiaomi’s “Human-Car-Home” Ecosystem
GAC Toyota (Guangzhou Auto – Toyota) is taking a significant step toward ecosystem-level smart mobility by formally integrating with Xiaomi’s “Human-Car-Home” platform. The upcoming bZ7 will be the first model to adopt this integration. 👉 From a technical standpoint, this collaboration introduces: • Open hardware ecosystem interfaces for third-party and Xiaomi-compatible devices • Native support…
Top 3 mid size electric SUV based on SDV architecture in China?
👉 Xiaomi YU7 – HyperOS– Architecture: Based on Android and NuttX, HyperOS is Xiaomi’s unified operating system designed for smartphones, IoT devices, and automobiles. 👉Luxeed R7 – HarmonyOS– Architecture: Developed by Huawei, HarmonyOS is a microkernel-based operating system designed for a range of devices, including vehicles. 👉 Tesla Model Y – Tesla OS– Architecture: Tesla’s…
Self-Driving Taxi Caught Fire in Beijing
What Happened? On May 13, a self-driving taxi from Pony.ai was driving in Beijing when it suddenly went off the road and into a street median. Then, the car caught on fire 🔥 Luckily, no one was inside the car, and no one got hurt. The company said the car noticed something wrong and tried…
A Tragedy. A Test. A Turning Point.
On March 29, a fatal crash involving Xiaomi’s SU7 sedan claimed three lives. Recently, Lei Jun, CEO of Xiaomi, finally broke his silence. “We’ve been hit by a storm of doubts, criticism and blame,” he admitted in a leaked internal video. He pledged to make Xiaomi’s cars the safest in their class. As an automotive…
It Was Just an O-Ring… Until It Wasn’t
In 1986, the world watched in horror as the Space Shuttle Challenger disintegrated just 73 seconds after liftoff. The cause?A small rubber O-ringNo bigger than your wristFailed under cold weather conditions. That one overlooked detail led to the loss of seven lives, a grounded space program, and billions in costs. This wasn’t just a technical…
Do We Really Need a Frunk?
As more electric vehicles hit the road, the question comes up again and again – Why do some EVs have tiny frunks (or none at all)? Take the AUDI E5 Sportback, for example – its frunk is barely the size of a glovebox. So, are frunks actually necessary? ✅ The Case For Frunks: – Extra…
How Lei Jun Handled the SU7 PR Crisis: A Masterclass in Strategic Silence?
On March 29, a serious accident involving the Xiaomi SU7 made headlines and sparked wide online debate. If you follow Lei Jun on Weibo, you may have noticed something striking: – April 1: He made a single brief remark addressing the incident. – Then, complete silence. – April 5: He posted again, but only to…