The “Lei-style” Playbook – Behind Xiaomi’s rise is not just innovation – but communication.
Lei Jun, Xiaomi’s founder, has crafted a unique style that blends humility, storytelling, and strategy.
Here’s what defines the “Lei-style” of leadership and marketing:
1. Talks About Struggles – He openly discusses challenges, making the brand feel relatable and human.
2. Uses Storytelling – Products aren’t just specs – they’re stories. This makes tech emotionally engaging.
3. Frames the Price – Xiaomi’s pricing is always compared with high-end competitors, reinforcing the idea of “high quality, low price.”
4. Engages Humbly – “What do you think?” isn’t just a question – it’s a philosophy of serving users.
5. Inspires Emotionally – His speeches stir pride, motivation, and shared purpose.
💡 Takeaway:
The “Lei-style” isn’t just charisma.
It’s a strategic formula – blending empathy, storytelling, and smart positioning to build a loyal community.
✍️ Do you think this approach could work for other industries too?
