It’s a car
This is not a phone.
But here comes the ad.
Spotted: Deepal Auto (深蓝汽车), a Chinese EV brand, displaying a ¥10,000 purchase coupon ad for its S09 SUV
– Right on the dashboard screen of an owner’s vehicle.
The screen reads:
“感谢48万深蓝车主的信任，现面向首任车主发放 10000元S09专属购车券”
(Translation: “In gratitude for the trust of 480,000 Deepal owners, we are now issuing a ¥10,000 exclusive S09 purchase coupon to first-time car owners.”)
It’s a bold move: a car company advertising its next model inside your current car.
💡 What This Means
As smart cars evolve, more automakers are rethinking their infotainment displays
– Not just as driver tools, but as monetizable screens.
Just like your phone.
Just like your smart TV.
👉 But There’s a Fine Line
• Should a car you paid for show you promotions you didn’t ask for?
• Will we eventually need a “premium subscription” just to turn the ads off?
• What does this say about data ownership, user experience, and driver trust?
❗️This trend isn’t limited to China
It’s a signal to the global auto industry.
Smart cars are becoming media platforms on wheels.
Some will cheer the innovation.
Others will ask:
Did I buy the car
Or did I become the product?
✍️ Would love to hear your take on this.
