Price starts at 235900 RMB Yuan.
🚘 AUDI E5 Sportback – Key Highlights
🔹 Brand Shift
- No Four Rings → Branded simply as AUDI in bold letters.
- Aimed to differentiate itself from Audi’s legacy models and appeal to China’s new-generation EV buyers.
- Created under Audi + SAIC partnership with a fully digital-first strategy.
🔹 Exterior & Design
- Sleek fastback coupe SUV styling.
- Minimalist front fascia (no traditional grille).
- “AUDI” lettering replaces the rings both on the front and rear.
- Aerodynamic bodywork tuned for efficiency and sporty appeal.
🔹 Interior & Tech
- Pillar-to-pillar 4K touch display across the dashboard.
- AI-powered infotainment and voice-first interaction.
- LiDAR-based driver assistance → capable of advanced highway assist and urban scenarios.
- AR-HUD (augmented reality head-up display) for navigation & driving aids.
🔹 Performance
- Dual-motor AWD system.
- ~764 hp (565 kW).
- 0–100 km/h in ~3.6 seconds.
- Adaptive air suspension and torque vectoring for sporty handling.
🔹 Battery & Range
- CLTC range: up to ~770 km (real-world est. ~600 km).
- 800V fast charging → 300 km range in 10 minutes.
- Battery co-developed with CATL, optimized for energy density and longevity.
🔹 Launch & Market
- Pre-sales opened August 18, 2025 in China.
- Deliveries expected September 2025.
- Positioned against Tesla Model Y Performance, Nio EC6, and Xiaomi SU7 Max.
- Price starts from ¥235,900 RMB range ($37k USD equivalent).
✅ In short: The AUDI E5 Sportback marks a bold new era for Audi in China — dropping its century-old badge in favor of tech-first branding, aiming to win over young Chinese EV buyers who might otherwise choose Nio, Xpeng, or Xiaomi.
Category: News