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How Lei Jun Handled the SU7 PR Crisis: A Masterclass in Strategic Silence?

Posted on May 4, 2025 by [email protected]

On March 29, a serious accident involving the Xiaomi SU7 made headlines and sparked wide online debate. If you follow Lei Jun on Weibo, you may have noticed something striking: – April 1: He made a single brief remark addressing the incident. – Then, complete silence. – April 5: He posted again, but only to…

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Why Xiaomi Fake the exhaust sound for SU7?

Posted on April 22, 2025April 22, 2025 by [email protected]

Electric vehicles (EVs) are quiet by nature– No engine revs, no exhaust growl. For many, that silence is a feature. For others, especially enthusiasts, it feels like something is missing. That’s why EV makers are becoming sound designers. In traditional internal combustion engine (ICE) cars, the sound of acceleration – The rising RPM, the growl…

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How to Build a New EV Factory in China

Posted on April 12, 2025April 12, 2025 by [email protected]

China’s automotive industry is grappling with a growing overcapacity problem as the nation accelerates its transition to electric vehicles. Despite building out more than 20 million units of annual production capacity for new energy vehicles (NEVs), the phaseout of traditional ICE vehicles has barely kept pace. Estimates suggest that only 2 to 3 million units…

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General Motors Bets on Share Buybacks, Tesla Focuses on Growth

Posted on March 9, 2025March 9, 2025 by [email protected]

General Motors Co. and Tesla Inc. have taken divergent approaches when it comes to returning capital to shareholders, highlighting contrasting strategies that could shape their long-term market positions. General Motors: Rewarding Shareholders Detroit-based General Motors has leaned heavily on share repurchases and dividend increases to boost shareholder returns. In February 2025, the automaker announced a…

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The Harsh Reality for Startup EV Makers

Posted on March 1, 2025March 1, 2025 by [email protected]

The early days of excitement around startup EV manufacturers like Lucid and Rivian have given way to a tough reality. As the chart below shows, their stock prices have plummeted since their initial highs, driven by production struggles, supply chain challenges, and the capital-intensive nature of the automotive business. Building a new car company from…

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Xiaomi’s Car Ecosystem Strategy: A Tech-Driven Mobility Revolution

Posted on February 26, 2025 by [email protected]

1. Introduction: Xiaomi’s Entry into the EV Market Xiaomi has successfully entered the electric vehicle (EV) market with the SU7, officially launched in March 2024. This move aligns with Xiaomi’s long-term strategy of creating a seamlessly interconnected ecosystem, where its cars serve as an extension of its smart home, mobile devices, and AI-powered services. Unlike…

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Can Huawei Save the Chinese Legacy Car Makers?

Posted on February 26, 2025 by [email protected]

Huawei is playing an increasingly critical role in the transformation of China’s legacy automakers, but whether it can save them is a more complex question. How Huawei is Helping Chinese Legacy Automakers Challenges & Limitations Conclusion Huawei is not a savior, but it is a powerful accelerator for Chinese legacy automakers looking to modernize. Success…

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Is Lucid Air the Best EV?

Posted on February 24, 2025 by [email protected]

The Lucid Air is a luxury electric sedan that competes directly with the Tesla Model S, Mercedes-Benz EQS, and Porsche Taycan. Built by Lucid Motors, this EV is known for its exceptional range, cutting-edge technology, and high performance. Design & Interior Performance & Range Lucid Air comes in multiple trims: Model Power 0-60 mph Range…

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Is the MB EQS an Alternative Option to Tesla Model S?

Posted on February 24, 2025 by [email protected]

The Mercedes-Benz EQS is the all-electric counterpart to the S-Class, blending cutting-edge EV technology with the brand’s signature luxury. It’s available in both sedan (EQS 450+, EQS 580, AMG EQS) and SUV (EQS SUV 450+, EQS SUV 580) variants, offering a high-tech, smooth, and ultra-quiet driving experience. Performance & Driving Experience Trim Horsepower Torque (lb-ft)…

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Aston Martin DBX707: The Ultimate SUV and a Possible James Bond Car?

Posted on February 23, 2025February 24, 2025 by [email protected]

Have you ever wondered what it would be like if James Bond drove an SUV? Well, if 007 ever needed a high-speed getaway with extra luggage space, the Aston Martin DBX707 might just be the perfect car for him! What Makes the DBX707 Special? The DBX707 is not just any SUV – it’s one of…

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